True Financial Advice

Real financial planning isn’t about selling you a life insurance product or even managing investments. It’s helping you align your finances to your values and achieve the life you want, both now and in the future.

Through an ongoing planning process, financial planners partner with clients to offer guidance, education, and accountability to help financial plans to be implemented and life goals to be achieved. Planning should go beyond investments and insurance to include advanced planning on taxes, retirement, affording college, living your legacy, and anything necessary to help you achieve your goals.

I believe financial planning should be a profession rather than an industry - that planners should act more like doctors than car salesmen. When you go to a doctor, you expect the best diagnosis for your health, not to be sold a product. The same should be true of your financial planner.
— Joshua Escalante Troesh, CFP | MBA

Comprehensive Financial Planning

If you need more advanced financial planning, working with a financial advisor provides guidance on all aspects of your money. Purposeful Strategic Partners, a fiduciary financial advisory firm, is available to provide guidance on your finances.

Step-By-Step Digital Program

Launch Your Finances with a step-by-step program and on-demand resources for creating a budget, managing debt, building savings, and more. Created by a Tenured Professor & CFP and offered through Purposeful Finance, a 501(c)3 charity.

Guide to Hiring a Financial Adviser

Before working with any financial professional, review our guide on interviewing and selecting a financial advisor. The guide includes the legal responsibilities of different types of advisors, questions to ask, and red flags to look out for.


Meet with Josh

Joshua Escalante Troesh is a Certified Financial Planner (CFP) and Tenured Professor. He serves clients across the United States from Rancho Cucamonga, CA where he lives with his amazing wife and two incredible children.

Fiduciary advice with no Product Sales:

Josh is a fiduciary financial advisor who does not sell insurance, mutual funds, or other financial products on commissions. Advice is legally required to be in your best interest and is free from conflicts that arise from commissioned sales and other kickbacks.

TENURED PROFESSOR: 

Josh is a Tenured Professor of Business at El Camino College in Los Angeles where he leads the Personal Finance and Entrepreneurship courses. He has written personal finance curriculum that has been adopted by multiple community colleges and accepted by the CSU Chancellors Office as meeting general education math requirements for all Cal State Universities.

20 YEARS OF FINANCIAL SERVICES EXPERIENCE:

Josh’s experience in financial services dates back to the late ‘90s when he was the Director of Marketing for an independent tech-investment research firm. He was also a Vice President for a federal credit union prior to the 2008 recession. These experiences offer a unique perspective on the events which have shaped the modern investing landscape. 

#1 INVESTMENT ADVISOR NATIONALLY:

Josh was the top-ranked financial advisor in the nation on Investopedia’s Advisor Insights platform based on audience votes of the helpfulness of answers to reader questions. Rankings for 2018 and 20019 when Investopedia discontinued Advisor Insights


What is Financial Planning?

Financial planning is about optimizing your resources so you can achieve the life you want, both now and in the future.

Working with a comprehensive financial planner provides advice and guidance on:

  • Tax planning over multiple decades

  • Employee benefits/open enrollment

  • Cash flow analysis and debt management

  • Navigating life transitions and major events

  • Advising on your investments across all accounts

    • Including 401(k) and other workplace plans

  • Retirement planning including claiming Social Security, Medicare, & Pensions

  • Investing for other goals like buying a home, starting a business, or sending a child to college

  • And every other aspect of your financial life

Focused on your goals and your life

Financial Planning should go beyond insurance, retirement, and investments — your plan should help you live your best life, both now and in your future. That means placing an equal focus on immediate life goals such as buying a home or taking family vacations and longer-term goals like retirement or sending your children to college.

fiduciary advice in your best interest

We believe financial advisors should owe clients a legal duty of loyalty. And we believe financial advice shouldn’t be tied to selling you an insurance policy, annuity, mutual fund, or other financial product.

Currently, only Registered Investment Advisors are held to the fiduciary standard of placing client interests above their own. Unfortunately, over 90% of financial advisors are actually commissioned salespeople representing their insurance or stock broker companies.

Free Planning Meeting

If you are interested in receiving personal financial advice on achieving your goals, please contact Purposeful Strategic Partners to schedule a no-cost consultation with a CFP advisor. During the call, you will discuss your goals and begin to discuss a plan for how you can achieve them.

Purposeful SP is a fiduciary financial advisory firm licensed to provide financial planning services.